Ann Backes Dodge recently sent this as a response to my blog of a few weeks ago. Thinking that not all might read it I am making it a blog post of its own. It is very worthwhile reading!
“Most members of our district have heard of the TAG (Together Achieving Growth) initiative encouraged by Kiwanis International. Clubs in our district have struggled with membership in recent years and since the District Kiwanis Convention in Moorhead, I have been pondering.
I have been involved with our district since 1984, serving on the Key Club District Board, the Circle K District Board, as Club President and the District Circle K Administrator. I have seen much during my years and have valued every event I have participated in.
At the District Convention in August, I presented a forum with Mary Beth Townsend and Dawn Fairbrother regarding our Sponsored Youth Program. The forum was very well attended and afterwards I had some of the younger Kiwanians attending approach me regarding attendance of younger members at convention.
This began my pondering. As the Circle K Administrator I educate our members that Circle K is a service organization; however the club, the district, International need to operate as a business and board members must think as business owners. So, I ask, who is our target market? Who do we want as members in our organization? What do we need to do to attract them to our organization?
This year as President of the Grand Rapids Noon Kiwanis Club, I met with the President Elect and Secretary to create a 2 year plan based on increasing membership and hands on service projects as we wanted to target younger members. I am very proud of my club as we have +7 members this year! It took the whole club to achieve this; each member had to buy in to our plan.
We worked hard to have programs that would be of interest to the business owners, managers, healthcare professionals etc in our club. Programs were on business management tips, what is happening with healthcare in our area, retirement planning, as well as programs dealing with issues within our community.
So, going back to my conversation with the two younger Kiwanians at the District Convention had me pondering about what topics or issues would attract younger Kiwanians to our District Convention? What would members think of having Saturday morning sessions focused on Kiwanis Education and the afternoon sessions focused on things that effect them in business and the workplace or their personal life? Ideas that came to mind were having business management tips for our business owners and managers. What about learning some business law or liability issues? Having accountant talk about our favorite subject taxes? Could be business related or personal? A healthcare professional? Business Coach? Insurance professional?
How do we attract younger Kiwanians to participate in our District Convention?”